THE RELEVANCE OF ARTIFICIAL INTELLIGENCE IN BUSINESS EDUCATION PROGRAMMES FOR EFFECTIVE PERFORMANCE OF STUDENTS IN TERTIARY INSTITUTIONS IN EKITI STATE, NIGERIA

Abstract

This study investigated the relevance of Artificial Intelligence (AI) in Business Education programs at tertiary institutions in Ekiti State, Nigeria. Specifically, it assessed student awareness, the level of AI integration into the curriculum, and its subsequent impact on academic performance. Utilizing a descriptive survey research design, the study focused on a population of students and lecturers at Ekiti State University (EKSU). A sample of 155 respondents was determined using the Taro Yamane formula. Data were collected via the "Relevance of Artificial Intelligence in Business Education Questionnaire (RAIBEQ)" and analyzed using descriptive and inferential statistics. Findings revealed a moderate level of AI awareness among students, with no significant difference based on gender. However, the results indicated a total lack of AI integration into existing Business Education programs. While a significant relationship was found between student awareness and the potential for AI integration, there was no significant relationship between AI awareness or integration and current student academic performance. The study recommends that Business Education students proactively familiarize themselves with modern AI tools. Furthermore, institutional management should provide regular professional training for lecturers and collaborate with ICT experts to develop 21st-century, learner-centered course materials. Such materials should incorporate interactive elements and immediate feedback mechanisms to effectively bridge the gap between AI awareness and academic excellence.