PROSPECTS AND CHALLENGES OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN BUSINESS AND ENTREPRENEURSHIP EDUCATION IN NIGERIAN TERTIARY INSTITUTIONS

Abstract

This paper explores the prospects and challenges of applying Artificial Intelligence (AI) to business and entrepreneurship education. It focused on global trends while paying attention to practical implications for educators, students, researchers, and policymakers for the Nigerian educational system. The integration of Artificial Intelligence (AI) generative and analytical tools in business and entrepreneurship education has emerged as a transformative force with vast potential to enhance teaching, learning, and research. These AI tools offer numerous prospects, including personalised learning, intelligent tutoring systems, automated assessment, data-driven curriculum development, and entrepreneurial forecasting through predictive analytics. These technologies are revolutionising how students acquire business skills, develop innovative mindsets, and respond to dynamic market environments. The paper is a narrative review of literature published between 2020 and 2025 that critically examines current tools such as chatbots, machine learning algorithms, natural language processing, and generative AI platforms, evaluating their effectiveness in business and entrepreneurship instruction. The study synthesises global and Nigerian research on AI in business education. Cases in global scenarios highlighted both successful applications and the barriers to widespread adoption. However, significant challenges persist. These include ethical concerns, data privacy issues, poor funding as reflected in low and inadequate power supply and digital infrastructure, and a lack of technical expertise among educators. The study concluded with strategic recommendations for integrating AI literacy among faculty members, providing infrastructures on digital devices and power supply, ensuring AI literacy and use among students, and fostering further research on AI among scholars in business and entrepreneurship education.